I have fourteen side projects sitting in a folder. Affiliate sites, scrapers, dashboards, automation experiments. Most never made it past the idea stage.

I collect ideas the way other people collect books they never read.

By day, I architect data platforms for iGaming companies in Malta. Useful work, but not the whole story. Outside of work, I end up studying things most people would consider unrelated — how MrBeast built a content machine, how TheSoul Publishing industrialised video production, why crypto casinos structure treasury systems the way they do.

I understand data infrastructure, iGaming, affiliate marketing, content creation, and prediction markets — not because my job requires all of it, but because I can't help myself.

The problem is that too many of those side projects never make it beyond the research.

It lives in markdown files, unfinished repositories, and Amplenote pages I never revisit. I have the research without the output. The ideas without the execution.

This log is my attempt to change that.

The goal is simple, even if the path isn't: more control over my time, fewer obligations I didn't choose, and a future that isn't tied entirely to a salary or a single company.

That doesn't happen by accident. It happens by building deliberately, tracking honestly, and not lying to yourself about what's working.

So this is the log. What I’m building, what I tested, what failed, and what I’m learning. I’m not promising a schedule; I’ll post when I have something to share.

— Julian

Update, September 2026: The Log is also becoming a place for small creative experiments outside work, alongside the data projects and business ideas that prompted this introduction.